cbaReport-Nov12 - page 16

What is Lawyer Finder?
It is a high visibility on-line service, brought to you by the Cincinnati
Bar Association. The public will be able to find you and your expertise
through personalized listings that allow users to select an attorney who
best meets their needs.
How will clients find me on Lawyer Finder?
Lawyer Finder is heavily promoted online through the Cincinnati Bar
Association’s website and through online advertising, capturing those
who are looking for a lawyer online. When prospective clients click on
Cincinnati Lawyer Finder, they will be able to fill in a few fields to find a
lawyer that meets their needs ­— and even browse among different
attorneys. These listings tell clients what they need to know to
connect to you. And, your listing will include a link to your firm
website.
What’s in a listing?
The listings have a social networking feel, allowing you to really
reach prospective clients. Not only can you personalize it with
your background and up to two specialties, you can also note
details that help clients get to know you. What charities are you
involved with? What are your hobbies? Because looking for a
lawyer today also involves assessing the costs, we also suggest
that attorneys list their hourly fees to help gain a client’s trust.
Who develops my listing?
You do. You can update it any time with an easy-to-use online
tool. And, the CBA is glad to help you if you need assistance.
Get found.
Be part of the Cincinnati Bar Association’s Cincinnati Lawyer Finder.
How much does it cost?
You can be part of the Cincinnati Lawyer Finder by paying a flat
monthly charge of $150.
What is the fine print?
All attorneys advertising on Cincinnati LawyerFinder must have
professional liability insurance and must agree to submit any fee
disputes with clients to binding fee arbitration through the Cincinnati
Bar Association. For the fields of practice listed on Lawyer Finder, each
attorney must meet minimum experience levels in that area.
Check us out at
Lawyer Finder Traffic on the Rise
As of October, Cincinnati Lawyer Finder has been serving the
Cincinnati community for a year and a half as a resource for
those looking to hire attorneys. Over the past year the site has
experienced a significant increase in monthly traffic.
In fact, in the last two months more than 2,000 visitors
visited the site, a significant increase. Year-on-year
statistics show that website traffic has nearly doubled.
The site is also performing above industry benchmarks in both time
on site and bounce rate, meaning the visitors that do frequent the
site are finding what they need and staying on the site until they do.
While site statistics are useful, Lawyer Finder members can also
review similar information about individual pages — giving them
the ability to see the traffic their pages are receiving.
This data shows continual growth over the past 18 months. We’re
happy to report that consumers are finding Cincinnati Lawyer
Finder, staying on the site and viewing several pages. We look
forward to seeing where Lawyer Finder goes from here!
For more information please contact either
Maria Palermo, (513) 699-1402,
,
or
John Norwine, (513) 699-1400,
.
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